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Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now! Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

Ronald Joseph Samsel

RJ is the President of the companies, Mac and Windows and Broadway Pixels™ He has been buying, selling and fixing computers since he was 10 years old and loves all technology around him.

Ronald Allen Samsel

Vice President of Mac and Windows and Broadway Pixels™ and Broadway Realtor™ Mr Samsel, has been in the real estate market for over 22 years! He also was rated number one in the whole entire state a few years back. He loves his job and he loves helping along with Mac and Windows.

Poohbear!

This little girl, loves her job as being RJ's best friend. She loves helping and greeting people! :)

Max and Missy!

They love to spend time with everyone, make sure to say Hello to them! :)

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